![]() ![]() It’s like jumping off a cliff and assembling a plane FASTER, then strapping on and igniting a set of engine jets while still building the wings. It’s like jumping off a cliff and assembling a plane on the way down. ![]() Instead, blitzscale companies do the following:Īccording to Reid Hoffman and Chris Yeh, authors of Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, a common analogy for starting a business is this: When blitzscaling, the standard rules of business do not apply: Blitzscaling prioritizes speed over efficiency. The word “blitz,” which we know from “blitzkrieg” and football plays, actually means “lightning” in German. (Hello Bitcoin, Airbnb, Amazon, Facebook, etc.) That’s where blitzscaling comes in. Of course, rarely does the world tend to be stable just the way we thought it would. Both of these strategies assume a stable environment (costs remain predictable, the competition’s known, etc.). But how? In the past, companies had two options for scaling: What happens when a company gets more customers than it can serve? Does it turn away customers? Or does it grow? Or does it start Blitzscaling? …more about that later. By Anthem Republic - Thought & Innovation ![]()
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